In line with their marketing approach of bringing High Street thinking to the construction plant sector, Komatsu distributor McHale Plant Sales is to adopt what their managing director, Michael McHale, terms ‘an item and price’ approach that he believes will be a boon to customers for whom ‘the clouds of recession have not yet fully lifted’.
Facing into what he optimistically believes will be ‘another year of sustained and positive growth’ McHale points to the reality that there are many plant buyers who cannot yet equip their fleets with top-end machines because of tight budgets.
In light of that reality, he argues that the challenge facing his company, and other frontline distributors, is to be sufficiently ‘price-flexible’ to protect and grow market share whilst helping customers to ‘buy well’ within their yet limited budgets.
To give substance to this belief, McHale Plant Sales has launched a promotional drive around their Komatsu PC210 -10 excavator. Extending until next March, the intention will be to prove to buyers ‘that Komatsu is less expensive than some might think’.
Other Komatsu lines on which special focus will be placed during this period will be those featuring their latest Hybrid technology and those fitted with advanced ‘intelligent’ technology.
